Console Wars does a great job capturing Sega’s willingness to try new ideas. And a lot of the ideas involve celebrities.
It was interesting to read about them planning the Sega Star Kids Challenge and bringing celebrities to the Sonic 2sday event:
A practice session may seem trivial, but it was important to Sega that these young celebrities give the impression that they really did love videogames and weren’t just heartthrobs for hire.
Wouldn’t ever want to make them look foolish.